Jacob’s Pillow seeks a Digital Marketing Associate to join the Marketing Department to develop, implement, and support digital marketing strategy that promotes the organization’s mission and pillars of programming, including Performances and Artist Residencies; Professional Training Programs; Community Engagement Programs; and Archives and Audience Engagement Programs. This role will work closely with and directly support the Digital Content & Marketing Manager on the deployment of email campaigns and automations and manage social media campaigns and channels in collaboration with the Social Media Consultants.

Responsibilities

  • Support the distribution of all Jacob’s Pillow email campaigns and email automations, including newsletters, promotional content, fundraising appeals, and customer service emails. 
  • Support organic and paid social media campaigns in collaboration with Social Media Consultants including creating content, writing ad copy, and defining audience targeting segments and goals, alongside regular reporting.
  • Support the Digital Content & Marketing Manager with website projects, including:
    • Webpage creation and editing, online calendar updates, and regular website maintenance
    • Assistance in development and implementation of SEO strategy 
    • Suggesting areas of improvement 
  • Work with Pillow’s digital marketing firm, Capacity Interactive, to create strategy and implement social media initiatives, including management of Facebook and Instagram paid campaigns.
  • Assist in managing CRM efforts aligned with audience segmentation and focused on acquisition as well as customer retention and loyalty.
  • Analyze and report on the effectiveness of KPIs and digital marketing efforts using Google Analytics and other analytic analysis tools.
  • Protect brand voice and integrity in all published and digitally distributed content.
  • Assist in creating seamless patron experience regarding access to on-demand digital content.
  • Assist in Supervising Marketing/Digital Media interns during Festival months (May-August) and supervise the creation and distribution of signage, webpages, and email campaigns.

Required Qualifications

  • At least 2-3 years of professional digital marketing experience
  • Basic HTML knowledge
  • Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2
  • Experience working with Content Management Systems, including WordPress
  • Experience working with CRM platforms such as Tessitura or Salesforce 
  • Strong written and communication skills
  • Strong organizational skills, with experience in managing multiple projects at one time
  • Availability for 6-day workweeks during the Festival 
  • Experience working with PhotoShop, InDesign, and other Creative Suite programs a plus
  • Passion for and knowledge of dance and the performing arts a major plus 

Skills & Qualities

  • Demonstrate outstanding attention to detail
  • Ability to solve problems in a strategic manner
  • Strong analytical & communication skills 
  • Utilizes effective time-management skills
  • Well-organized, self-motivated, goal-oriented, and flexible

To Apply

Please email cover letter, resume, and references to [email protected], with “Digital Marketing Associate” in the subject line.

All inquiries and materials will be confidential. Please do not mail hard copies.