Marketing Associate – Community Engagement & The School

Jacob’s Pillow is seeking a part-time Marketing Associate to provide support to the Marketing Team in promoting, strategic communication, and raising awareness for The School at Jacob’s Pillow, a professional training program for dancers and choreographers and Community Engagement programs at Jacob’s Pillow, multi-tiered programs designed for Berkshire County residents aimed at building and organizing community through embodied practices.

Responsibilities

  • Project manage department timelines and deadlines associated with marketing plans & campaigns.
  • Lead marketing efforts for The School’s recruitment, application, and program promotional work in the field; including in-person and virtual offerings.
  • Lead marketing efforts around Community Engagement programming including comprehensive strategy for department programs alongside storytelling that centers partners and artists’ voices, experience, and communities.
  • Contribute to content creation ideas featuring School alumni, School artist faculty, community artists, and community partners including drafting, editing, and publishing social media, blog posts, and email campaigns.
  • Manage media assets including one sheets, copy, image, and video files for community partners, studios, and universities to help organize cross-promotion opportunities.
  • Research new advertising, free listing, and marketing opportunities for all programs.
  • Support the Digital Content Manager with website edits and additions, and email campaign creation.
  • Support Social Media Consultants with content creation, social strategy, and engagement across Jacob’s Pillow platforms, particularly organizing and managing The School’s Alumni Influencer Program.
  • Support the Digital Content Manager & Social Media Consultants in tracking success of marketing campaigns and creating monthly digital marketing reports using Google Analytics.
  • Support Interim Director of Marketing with communication calendar management and advertising campaigns.

Qualifications

  • Applicants must be energetic, professional, dedicated, and detail-oriented.
  • Bachelor’s degree or equivalent academic experience in dance and/or dance education
  • 2+ years experience in Marketing for nonprofits, community/ grassroots organizing, or arts organizations
  • Passion and knowledge of dance
  • Knowledge of WordPress or other similar website content management system
  • Professional management of Facebook, YouTube, Twitter, and Instagram platforms a plus
  • Experience working with Photoshop, InDesign, and other Creative Suites programs a plus

To Apply

Please email cover letter, resume, and references to [email protected], with “Marketing Associate – Community Engagement & The School” in the subject line.

All inquiries and materials will be confidential. Please do not mail hard copies.