Advertising
ADVERTISE AT AMERICA'S LONGEST RUNNING DANCE FESTIVAL
Called “the dance center of the nation,” (The New York Times) Jacob’s Pillow is home to local and international dancers, dance fans, art history enthusiasts, and yearly visitors to the Berkshires.
Reach New Audiences with Print and Digital Advertising
Attracting over 40,000 visitors and 22,000 international online subscribers, Jacob’s Pillow provides a range of visibility opportunities designed to promote your business, events, or products.
RECEIVE DISCOUNTED RATES AS A BUSINESS PARTNER
Become a Jacob’s Pillow Business Partner to receive discounted rates on print and digital advertising.
FESTIVAL GUIDEBOOK ADVERTISING
Advertise your business in our beautifully-designed Festival Guidebook, available digitally and in print to all audiences for summer events.
View a digital copy of a recent Festival Guidebook.
Back Cover
Size
8.75” x 11.125” including 0.125” bleed on all sides
Price
$8,500 New Advertisers
$7,650 Returning Advertisers
Inside Cover
Size
8.75” x 11.125” including 0.125” bleed on all sides
Price
$5,100 New Advertisers
$4,500 Returning Advertisers
Full Page
Size
8” x 10.3125” no bleed
Price
$4,000 New Advertisers
$3,600 Returning Advertisers
1/2 Page Vertical
Size
3.875” x 10.3125” no bleed
Price
$1,850 New Advertisers
$1,575 Returning Advertisers
1/2 Page Horizontal
Size
8” x 5.0625” no bleed
Price
$1,850 New Advertisers
$1,575 Returning Advertisers
1/4 Page
Size
3.875” x 5.0625” no bleed
Price
$1,430 New Advertisers
$1,230 Returning Advertisers
Business Card
Size
3.875” x 2.4375” no bleed
Price
$330 New Advertisers
$270 Returning Advertisers
Specifications and Submission Guidelines
PDF with all fonts embedded, InDesign files collected with all supporting files and fonts included and properly linked; EPS files from Illustrator or PhotoShop with all type converted to paths. Image files must be 300dpi, CMYK or greyscale.
Sizing Guide
To purchase a guidebook ad, click here.
Final art files for ads are due Friday, May 9, 2025. Please contact [email protected] with any questions.
EMAIL BANNER ADVERTISING
Engage with our audiences all year long through our digital advertising opportunities. Promote your business, upcoming events, and special promotions.
Pre-Performance Email
Pre-performance emails are sent weekly during the Festival (June 25 - August 24) to approximately 3,500 ticket buyers planning their visit to the Berkshires and Jacob’s Pillow.
Average Open Rate
69%
Size
2667 x 992 Pixels (Horizontal)
Price
Ted Shawn Theatre: $350
Henry J. Leir Stage: $300
Both Venues: $550
E-Newsletter
E-newsletters are sent weekly during the Festival (June 28 - August 27) and monthly during the year (September-May) to 21,000+ national & international subscribers.
Average Open Rate
49%
Size
2667 x 992 Pixels (Horizontal)
Price
September–May: $500 per E-newsletter
June–August: $400 per E-newsletter
Special Events Email
Feature your business in emails focused on Community Day, Pillow Pride, All Styles Dance Battle, and so much more. Advertising in special events gives you the opportunity to have your business featured to a targeted audience.
Average Open Rate
[ ]%
Size
2667 x 992 Pixels (Horizontal)
Price
$XX
$XX
Specifications and Submission Guidelines
JPG or PNG files. Image files must be 2267 x 992 Pixels (Horizontal), and high resolution.
To purchase a guidebook ad, click here.
Final art files for ads are due two weeks before the email is sent. Please contact [email protected] with any questions.