Advertising

ADVERTISE AT AMERICA’S LONGEST RUNNING DANCE FESTIVAL

Jacob’s Pillow, called “the dance center of the nation” (The New York Times) and “one of America’s most precious cultural assets” (legendary dancer Mikhail Baryshnikov), is home to local and international dancers, dance fans, and art history enthusiasts. These devoted visitors return year after year, filling restaurants and lodging establishments, frequenting area attractions, and shopping locally; and are supporters of the arts, especially dance.

With more than 500 ticketed and free events during the summer attracting over 40,000 visitors and 22,000 national and international online subscribers, Jacob’s Pillow provides a range of visibility opportunities designed to promote your business, events, or products. You’re guaranteed to reach new audiences at Jacob’s Pillow!

Program Book Advertising
Review pricing options

Stay tuned for advertising opportunities in 2021.

Digital Advertising
Review pricing options

For advertising reservations and questions, contact [email protected].

Interested in a package with discounted rates?
Learn more about Partnerships

Print & Digital Advertising

Reach our on-site visitors with print ads shared at our ticketed theater performances. 20,000+ copies of our beautifully designed Festival Program Book are distributed at all ticketed events. Advertising in the Festival Program Book drives positive results for your business, reminding your current and future customers that you care about our local community and the arts.
You can be included for Festival 2020!
Plus, receive 20% off digital ads when you reserve a print ad.

View the 2019 Festival Program Book
Reservation Deadline: March 6, 2020
Ad Submission Deadline: March 20, 2020

BACK COVER
Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$8,500 Open Rate
$7,650 Returning Advertisers

INSIDE COVERS (2)
Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$5,100 Open Rate
$4,500 Returning Advertisers

FULL PAGE
Size: 8” x 10.3125” no bleed

$4,100 Open Rate
$3,600 Returning Advertisers

1/2 PAGE VERTICAL
Size: 3.875” x 10.3125” no bleed

$1,850 Open Rate
$1,575 Returning Advertisers

1/2 PAGE HORIZONTAL
Size: 8” x 5.0625” no bleed

$1,850 Open Rate
$1,575 Returning Advertisers

1/4 PAGE
Size: 3.875” x 5.0625” no bleed

$1,430 Open Rate
$1,170 Returning Advertisers

1/3 PAGE
Size: Page: 2.5” x 10.3125” no bleed

$1,250 Open Rate
$900 Returning Advertisers

1/8 PAGE
Size: 3.5” x 2.5.” no bleed

$630 Open Rate
$518 Returning Advertisers

Advertise on our Inside/Out program to approximately 6,000 visitors per month, comprising audiences of all ages traveling from around the world and from next door to enjoy the art of dance as a community.
Receive 20% off digital ads when you reserve a print ad.
Black & White, back cover only. View Inside/Out program Sample.
Deadlines vary based on the requested time frame. Limited availability.

FULL PAGE
Size: 7.5" x 10" no bleeds, registration marks, or other printer markings.

$600 per week
$1,500 per month

1/2 PAGE
Size: 7.5" x 4.25" no bleeds, registration marks, or other printer markings.

$400 per week
$900 per month

1/4 PAGE
Size: 3.3625" x 5.25" no bleeds, registration marks, or other printer markings.

$200 per week
$500 per month

1/6 PAGE
Size: 3.3625" x 4" no bleeds, registration marks, or other printer markings.

$150 per week
$350 per month

Engage with our audiences all year long through our digital advertising opportunities.
Promote your business, upcoming events, and special promotions.

Pre-performance Email
Pre-performance emails are sent weekly during the Festival (June 19-August 25) to approximately 3,500 ticket buyers planning their visit to the Berkshires and Jacob’s Pillow.
Average Open Rate: 69%

Size: 800 x 298 Pixels (Horizontal)

Ted Shawn Theatre: $350
Doris Duke Theatre: $250
Both Theatres: $500

E-newsletter
E-newsletters are sent weekly during the Festival (June 19-August 25) and monthly the remainder of the year (September-May) to 21,000+ national & international subscribers.
Average Open Rate: 27.5%
Arts Industry Average Open Rate: 17.18% 

Size: 800 x 298 Pixels (Horizontal)

$500 per E-newsletter

Special Events Emails
Advertising opportunities are available for special event promotions, too! Feature your business in emails focused on Community Day, Pillow Pride, Dog Dance, Summer Send-Off, and so much more. Advertising in special events gives you the opportunity to have your business featured to a targeted audience. If you’d like to sponsor an event, we’ll automatically include you in any promotions. Learn more about Corporate Sponsorship and Business Partnership opportunities. Limited availability

Size: 800 x 298 Pixels (Horizontal)

$300 per Email

Promote your business throughout the Pillow grounds during the Festival and engage with patrons and artists who view our digital screens. Offered in bi-weekly and monthly packages, this opportunity will ensure your business is seen by all those who visit the grounds, whether to see a free performance at Inside/Out, watch a ticketed performance in either of our theaters, or enjoy one of our many robust community programs and dance classes. This is a great way to enhance your presence throughout our campus.
View digital slide sample. Limited availability.

Digital signage
Size: 1080 x 1920 Pixels (Vertical)

$1,000 bi-weekly
$1,800 per month