Advertising

ADVERTISE AT AMERICA’S LONGEST RUNNING DANCE FESTIVAL

Jacob’s Pillow, called “the dance center of the nation” (The New York Times) and “one of America’s most precious cultural assets” (legendary dancer Mikhail Baryshnikov), is home to local and international dancers, dance fans, and art history enthusiasts. Devoted visitors return year after year, filling restaurants and lodging establishments, frequenting area attractions, and shopping locally; and are supporters of the arts, especially dance.

With hundreds of ticketed and free events during the summer attracting over 40,000 visitors and 22,000 national and international online subscribers, Jacob’s Pillow provides a range of visibility opportunities designed to promote your business, events, or products. You are guaranteed to reach new audiences at Jacob’s Pillow!

EXTENDED! Reservation and ad art deadline: Friday, May 27.

Festival Program Book

Our beautifully-designed 2022 Festival Program Book will be made available digitally to all audiences for all ticketed events this summer. Advertising in the Festival Program Book drives positive results for your business, reminding your current and future customers that you care about our local community and the arts. You can be included for Festival 2022!

View Festival Program Book Sample

BACK COVER

Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$8,500 New Advertisers
$7,650 Returning Advertisers

INSIDE COVER

Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$5,100 New Advertisers
$4,500 Returning Advertisers

FULL PAGE

Size: 8” x 10.3125” no bleed

$4,000 New Advertisers
$3,600 Returning Advertisers

1/2 PAGE VERTICAL

Size: 3.875” x 10.3125” no bleed

$1,850 New Advertisers
$1,575 Returning Advertisers

1/2 PAGE HORIZONTAL

Size: 8” x 5.0625” no bleed

$1,850 New Advertisers
$1,575 Returning Advertisers

1/4 PAGE

Size: 3.875” x 5.0625” no bleed

$1,430 New Advertisers
$1,230 Returning Advertisers

1/3 PAGE

Size: Page: 2.5” x 10.3125” no bleed

$1,250 New Advertisers
$900 Returning Advertisers

1/6 PAGE

Size: 2.5” x 5.0625” no bleed

$630 New Advertisers
$518 Returning Advertisers

BUSINESS CARD

Size: 3.875” x 2.4375” no bleed

$330 New Advertisers
$270 Returning Advertisers

Email Banner Advertising

Engage with our audiences all year long through our digital advertising opportunities. Promote your business, upcoming events, and special promotions.

Pre-Performance Email

Pre-performance emails are sent weekly during the Festival (June 22-August 28) to approximately 3,500 ticket buyers planning their visit to the Berkshires and Jacob’s Pillow. Average Open Rate: 69%

Size: 2667 x 992 Pixels (Horizontal)

Ted Shawn Theatre: $350
Henry J. Leir Stage: $300
Both Venues: $550

E-Newsletter

E-newsletters are sent weekly during the Festival (June 22-August 28) and monthly during the year (September-May) to 21,000+ national & international subscribers. Average Open Rate: 27.5% (Arts Industry Average Open Rate: 17.18%)

Size: 2667 x 992 Pixels (Horizontal)

September–May: $500 per E-newsletter
June–August: $400 per E-newsletter

Special Events Emails

Advertising opportunities are available for special event promotions too! Feature your business in emails focused on Community Day, Pillow Pride Weekend, Festival Finale, and so much more. Advertising in special events gives you the opportunity to have your business featured to a targeted audience. If you’d like to sponsor an event, we’ll automatically include you in any promotions. Learn more about Corporate Sponsorship and Business Partnership opportunities. Limited availability.

On-Site Digital Signage

Have your business promoted on the Pillow grounds during the Festival and engage with patrons and artists who view our digital screens. Offered in weekly packages this opportunity will ensure your business is seen by all those who visit the grounds, whether that be seeing an outdoor show on the Henry J. Leir stage, watching a ticketed performance in the newly-renovated Ted Shawn Theatre, or enjoying one of many robust community programs and dance classes. This is a great way to enhance your presence throughout our campus. Limited availability. View digital slide sample.

Size: 1080 x 800 Pixels (Horizontal)