Advertising

REACH NEW AUDIENCES

Jacob’s Pillow has been called “the dance center of the nation” (The New York Times), a “hub and mecca of dancing” (TIME), and “one of America’s most precious cultural assets” (legendary dancer Mikhail Baryshnikov). As a driving force for regional tourism, Jacob’s Pillow Dance Festival hosts more than 110,000 visitor experiences through 500+ ticketed and free performances, talks, exhibits, and events. These visitors fill restaurants and lodging establishments, frequent area attractions, shop locally, and are supporters of the arts, especially dance.

“Supporting this internationally regarded organization with its highly desirable demographics not only helps my business but also allows me to be a part
of a magical place.”

Nancy Kalodner

Senior Affiliate Broker of Cohen + White associates

Print & Digital Advertising

20,000+ copies of our beautifully designed Festival Program Book are distributed at all ticketed events. Advertising in the Festival Program Book drives positive results for your business, reminding your current and future customers that you care about our local community and the arts. You can be included for Festival 2020!
Receive 20% off digital ads when you reserve a print ad.

View Festival Program Book Sample
Reservation Deadline: March 6, 2020
Ad Submission Deadline: March 20, 2020

BACK COVER

Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$8,500 Open Rate
$7,650 Returning Advertisers

INSIDE COVERS (2)

Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”

$5,100 Open Rate
$4,500 Returning Advertisers

FULL PAGE

Size: 8” x 10.3125” no bleed

$4,100 Open Rate
$3,600 Returning Advertisers

1/2 PAGE VERTICAL

Size: 3.875” x 10.3125” no bleed

$1,850 Open Rate
$1,575 Returning Advertisers

1/2 PAGE HORIZONTAL

Size: 8” x 5.0625” no bleed

$1,850 Open Rate
$1,575 Returning Advertisers

1/4 PAGE

Size: 3.875” x 5.0625” no bleed

$1,430 Open Rate
$1,170 Returning Advertisers

1/3 PAGE

Size: Page: 2.5” x 10.3125” no bleed

$1,250 Open Rate
$900 Returning Advertisers

1/6 PAGE

Size: 2.5” x 5.0625” no bleed

$630 Open Rate
$518 Returning Advertisers

BUSINESS CARD

Size: 3.875” x 2.4375” no bleed

$330 Open Rate
$270 Returning Advertisers

Advertise on our Inside/Out program to approximately 6,000 visitors per month to audiences of all ages traveling from around the world and from next door to enjoy the art of dance as a community.
Receive 20% off digital ads when you reserve a print ad.
Black & White, back cover only. View Inside/Out program Sample.
Deadlines vary based on requested time frame. Limited availability.

FULL PAGE

Size: 7.5" x 10" no bleeds, registration marks, or other printer markings.

$400 per week
$1,500 per month

1/2 PAGE

Size: 7.5" x 4.25" no bleeds, registration marks, or other printer markings.

$250 per week
$900 per month

1/4 PAGE

Size: 3.3625" x 5.25" no bleeds, registration marks, or other printer markings.

$150 per week
$500 per month

1/6 PAGE

Size: 3.3625" x 4" no bleeds, registration marks, or other printer markings.

$100 per week
$350 per month

Engage with our audiences all year long through our digital advertising opportunities.
Promote your business, upcoming events, and special promotions.

Pre-performance Email

Pre-performance emails are sent weekly during the Festival (June 19-August 25) to approximately 3,500 ticket buyers planning their visit to the Berkshires and Jacob’s Pillow.
Average Open Rate: 69%

Size: 800 x 298 Pixels (Horizontal)

Ted Shawn Theatre: $350
Doris Duke Theatre: $250
Both Theatres: $500

E-newsletter

E-newsletters are sent weekly during the Festival (June 19-August 25) and monthly during the year (September-May) to 21,000+ national & international subscribers.
Average Open Rate: 27.5%
Arts Industry Average Open Rate: 17.18%

Size: 800 x 298 Pixels (Horizontal)

$400 per E-newsletter

Special Events Emails

Advertising opportunities are available for special event promotions too! Feature your business in emails focused on Community Day, Pillow Pride Weekend, Dog Dance, Summer Send-Off, and so much more. Advertising in special events gives you the opportunity to have your business featured to a targeted audience. If you’d like to sponsor an event, we’ll automatically include you in any promotions. Learn more about Corporate Sponsorship and Business Partnership opportunities. Limited availability

Size: 800 x 298 Pixels (Horizontal)

$300 per Email

Have your business promoted on the Pillow grounds during the Festival and engage with patrons and artists who view our digital screens. Offered in weekly packages this opportunity will ensure your business is seen by all those who visit the grounds, whether that be seeing a free show at Inside/Out, watching a ticketed performance in either of our theaters, or enjoying one of many robust community programs and dance classes. This is a great way to enhance your presence throughout our campus. Limited availability. View digital slide sample.

Size: 1080 x 800 Pixels (Horizontal)