Advertising
ADVERTISE AT AMERICA’S LONGEST RUNNING DANCE FESTIVAL
Jacob’s Pillow, called “the dance center of the nation” (The New York Times) and “one of America’s most precious cultural assets” (legendary dancer Mikhail Baryshnikov), is home to local and international dancers, dance fans, and art history enthusiasts. Devoted visitors return year after year, filling restaurants and lodging establishments, frequenting area attractions, and shopping locally; and are supporters of the arts, especially dance.
With hundreds of ticketed and free events during the summer attracting over 40,000 visitors and 22,000 national and international online subscribers, Jacob’s Pillow provides a range of visibility opportunities designed to promote your business, events, or products. You are guaranteed to reach new audiences at Jacob’s Pillow!
Our beautifully-designed 2025 Festival Guidebook is made available both digitally and physically to all audiences for all summer ticketed events. Advertising in the Festival Program Book drives positive results for your business, reminding your current and future customers that you care about our local community and the arts.
Friday May 9 is the deadline for all advertising and art files for the 2025 Festival Guidebook.
Ad specs/guidelines: PDF with all fonts embedded, InDesign files collected with all supporting files and fonts included and properly linked; EPS files from Illustrator or PhotoShop with all type converted to paths. Image files must be 300dpi, CMYK or greyscale.
View a digital copy of a recent Festival Guidebook.
BACK COVER
Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”
$8,500 New Advertisers
$7,650 Returning Advertisers
INSIDE COVER
Size: 8.5” x 11” PLUS .125” bleed on all sides; submission measures 8.75” x 11.125”
$5,100 New Advertisers
$4,500 Returning Advertisers
FULL PAGE
Size: 8” x 10.3125” no bleed
$4,000 New Advertisers
$3,600 Returning Advertisers
1/2 PAGE VERTICAL
Size: 3.875” x 10.3125” no bleed
$1,850 New Advertisers
$1,575 Returning Advertisers
1/2 PAGE HORIZONTAL
Size: 8” x 5.0625” no bleed
$1,850 New Advertisers
$1,575 Returning Advertisers
1/4 PAGE
Size: 3.875” x 5.0625” no bleed
$1,430 New Advertisers
$1,230 Returning Advertisers
BUSINESS CARD
Size: 3.875” x 2.4375” no bleed
$330 New Advertisers
$270 Returning Advertisers
Engage with our audiences all year long through our digital advertising opportunities. Promote your business, upcoming events, and special promotions. Reserve a digital ad here.
Pre-Performance Email
Pre-performance emails are sent weekly during the Festival (June 25-August 24) to approximately 3,500 ticket buyers planning their visit to the Berkshires and Jacob’s Pillow. Average Open Rate: 69%
Size: 2667 x 992 Pixels (Horizontal)
Ted Shawn Theatre: $350
Henry J. Leir Stage: $300
Both Venues: $550
E-Newsletter
E-newsletters are sent weekly during the Festival (June 28-August 27) and monthly during the year (September-May) to 21,000+ national & international subscribers. Average Open Rate: 49% (Arts Industry Average Open Rate: 17.18%)
Size: 2667 x 992 Pixels (Horizontal)
September–May: $500 per E-newsletter
June–August: $400 per E-newsletter
Special Events Emails
Advertising opportunities are available for special event promotions too! Feature your business in emails focused on Community Day, Pillow Pride, All Styles Dance Battle, and so much more. Advertising in special events gives you the opportunity to have your business featured to a targeted audience. If you’d like to sponsor an event, we’ll automatically include you in any promotions. Learn more about Business Partnership opportunities. Limited availability.